Digitalization affects everything from customer acquisition through car delivery to after-sale services. The way automobiles are purchased, distributed, and serviced is changing rapidly, thanks to customer data analytics, remote servicing, and predictive maintenance. Customers can follow a virtual trail created by digital retailing. You’ll be providing a comprehensive trip for your customers, allowing you to focus on the details that will not only seal the deal but also bring them back with an army of friends. When clients locate your dealership’s website, you have the opportunity to take them by the hand and walk them through the entire buying process through ACV Auctions in such a way that they’ll be primed and not only ready to buy, but eager to do so.

For your customers, connecting the dots

To inform and excite your visitors, fill your site with clear, easy-to-understand material.

Make sure that when a potential consumer is ready to take the next step, they can quickly and easily access contact information.

Direct your new customer to digital, e-signature-ready forms on the internet to begin the process from the comfort of their own home.

Gather information about them and determine their preferred communication styles. That’s fantastic. No trouble with the phone. Email? You can do it. Make your Online Auto Auctions successful.

Play according to your customers’ need

When clients arrive into your dealership, they may or may not know what they want, and here is where your digital retailing strategy will shine. It’s just a matter of putting those who have done their homework on the right track. To begin, direct them to pricing that corresponds to what they’ve seen online. After that, go on to a finance and insurance process that takes effect as soon as their input is confirmed. You’ll know just how much to offer them as a trade-in. And the once-dreaded, time-consuming paperwork has been converted into a modern experience. Customers will get confidence even if they are only browsing and forming early thoughts on what type of vehicle they would like to purchase.

Connecting back office to your customer experience

Digital commerce might comprise back-office operations in addition to marketing, web, and lot experience. Consider this scenario: a past customer who likes and trusts you and your dealership contacts you to inquire about purchasing a new vehicle. In most cases, if your dealership does not have the car customer’s desire, you may lose the sale. With an online auction site like ACV Auctions, you may enter the customer’s specifications, discover another dealer selling the car wholesale, and win the automobile in as little as 20 minutes.